I bet you didn't know this about SEO

If you produce great content, but no one's there to see it, does it acquire links? Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. Regardless of the image files you choose to use …

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The worst advice I've heard about SERPs

If you want to call yourself an SEO with a straight face, you can't afford not to optimize your header tags. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. It is an important part …

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Think like a human not a robot when it comes to onsite SEO

Invalid HTML can cause problems to users as pages may not be displayed as you intended. Before Google's Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing - including the word or phrase you want to rank for as many times as possible …

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Domain Name Namespaces

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. "Above the fold" is a term used to describe the area of …

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People still ask me about stickiness and its importance today

Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for …

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Write about forums

The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain of life e.g. "search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy …

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Its all about static pages

To improve content performance, brands need to stop producing content for content's sake and instead produce smart content: Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Your links should be short …

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To get fast rankings, you need indexed pages

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Your website should be thematically oriented to specific keywords for optimal rankings. The website should …

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Things you most likely didn't know about analytics

Mobile devices help individuals communicate with each other and link them to social networks, thereby allowing users to post comments, pictures, and videos while reading the thoughts of others. If you seldom get into any detail, you won't look like an authority. If you search Google, it gives priority to …

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How to survive your first encounter with white hat SEO

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post …

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The untapped goldmine of googlebot crawlers

When you get higher website traffic, your chances of generating more leads will improve. The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine …

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How to diagnose SEO related issues

Does this really matter? I would say yes. It includes an understanding of the product's benefits. In each, marketers build brand equity through domination or the recognition that the brand has one key advantage or characteristic. Google Search Console Help Center has a set of instructions that you can follow …

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Winning tactics for analytics

Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. The sinking of others only works until the website's administrator and/or SEO discovers what's happening. It's a familiar situation: you enter your search term in a search engine, click on …

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Skyscraper content is a no-brainer

Quality database marketing programs include profiles with specific information about each customer's personal preferences. This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total …

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What effect does backlink indexing have?

Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Additionally, Google Suggest will offer up some local terms you may want to consider as well. By using Google Developers' PageSpeed Tool, you can quickly and easily understand just how …

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Web Stats Monitoring

Goals guide marketers by providing a clear idea of what the company wishes to accomplish. Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are). Although you may …

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Analyse your existing white hat SEO

Above all else, your content must be aimed at helping users because that's what they're supposed to be for. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep …

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Reasons that people rely on social media

Today, queries don't just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages …

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Small but important things to observe about walled garden sites

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). It is up …

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Make webmaster tools the focal point of your marketing efforts

Location-based advertising, or geo-targeting, involves reaching customers where they are located by contacting their mobile communication devices. Google's mission is to organize the worlds' information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search …

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Optimise your site, paying special attention to hits

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Your evergreen post will be the ultimate resource for the topic you cover. ocial Bookmarking is another …

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Define your goals with regards to web portals

SEO is actually very simple once you understand the basic concept. Most of the edits that you will be making will also be making your site more valuable to visitors and increasing any conversion rate that you have. It is advisable to check regularly on your website's rank and positions …

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Myths and misconceptions about local search

It takes time, dedication, creativity, and patience to become an excellent SEO and get great results. This can be by permanently having it placed in one position; most useful places are either on the web page's header or footer. In essence, consumers tend to prefer brands sold by socially responsible …

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Is this the end of long tail search as we know it?

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good results. An example of long tail …

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Maybe canonical URLs will be a thing of the past

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine …

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More importance is given to ROI

Be careful. What you don't know can and will hurt you. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on …

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How to reinvent splogs without looking like an amateur

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. Thin content is usually very short, without unique information to make it stand out from the crowd. When search engines find each page, the canonical tag tells …

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Understand about quality

The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. This type of negative word-of-mouth can be devastating. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal …

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Sponsor events, teams, or organizations

With internal hosting, your internal staff is responsible for most of the technical troubleshooting. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to …

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