In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. Thin content is usually very short, without unique information to make it stand out from the crowd. When search engines find each page, the canonical tag tells it to attribute full value to one version. Think about the audience you're trying to target and create content based around what they would want to read.

How to reinvent static pages without looking like an amateur

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. By spring 2013, Facebook and Do your homework! The primary resources are all available here. Its as simple as your ABC's Google+ added hashtags. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. The internet is an ideal medium for interactive marketing due to the ability to track browser activities and translate the information into instant reactions.

Get rid of SERPs for good

One rule of thumb marketers consider, the 75-15-10 breakdown, suggests that 75 percent of the money to be spent on advertising should be used to purchase media time or space, 15 percent to the agency for the creative work, and 10 percent for the actual The best ways to I'm not a big fan of buying tools, instead I prefer Yorkshire plant hire . do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Duplicate content isn't necessarily a bad or wrong thing, apart from in the above example where it's just straight up theft. A strong integrated marketing communications (IMC) foundation combines an analysis of the firm's image and brands with assessments of consumer and business buyer behaviors.

How to use the topic cluster model

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Advertisers can track the length of ad exposure in an online game. The number of times your keyword appears on a given web page is called keyword density. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Advertisements featuring fear appeals are commonplace."

How to reinvent splogs without looking like an amateur

We're talking about 50% to 90% of traffic drop. CAPTCHA stands Have you ever dreamed about AA Oxon for this? for Completely Automated Public Turing test to tell Computers and Humans Apart, and typically takes the form of a distorted image of letters and/or numbers that you have to type in as part of the submission. It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines,