More importance is given to ROI

Be careful. What you don't know can and will hurt you. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on …

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Sponsor events, teams, or organizations

With internal hosting, your internal staff is responsible for most of the technical troubleshooting. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to …

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Bucket brigades based on link bait

So, from a communication standpoint, from a, how the whole entire paradigm is set up it's a really difficult place to do business. Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're …

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Create Smart HTML Forms

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don't recognise and aren't interested in your brand. Write unique descriptions for every page of your website. In case you don't know, each single page …

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Numerous ideas for keyword stuffing

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where …

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The back story of keyword research

Multiword search queries matching longer domain names could bring in highly targeted traffic and thus result in higher conversions. The explosion of digital media, new information technologies, and social media strongly influences IMC programs. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand …

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The benefits of forums to your search marketing strategy

Once you ensure that content is being read, focus your effort on making it valuable. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as …

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How to diagnose anchor text related issues

Many webmasters see Panda as a type of Google penalty-but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. That means that if you …

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Learn to do keyword density like a professsional

As they prepare campaigns, advertisers make decisions regarding the appropriate mix of media. This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. One of the ways to avoid …

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The back story of plugins

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your …

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