Here is a quick way to solve a problem with local search

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. On powerful social media sites, the hyperlinks you include in your posts don't get counted as a link that will help improve …

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Its all about static pages

To improve content performance, brands need to stop producing content for content's sake and instead produce smart content: Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Your links should be short …

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Things you most likely didn't know about analytics

Mobile devices help individuals communicate with each other and link them to social networks, thereby allowing users to post comments, pictures, and videos while reading the thoughts of others. If you seldom get into any detail, you won't look like an authority. If you search Google, it gives priority to …

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Reasons that people rely on social media

Today, queries don't just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages …

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Small but important things to observe about walled garden sites

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). It is up …

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So lets talk about scraping and its importance to digital marketing

Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Today …

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Follow a consistent cadence towards SEO

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Some people will purchase SEO purely …

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How to survive your first encounter with hits

Website owners should take advantage of owning multiple domains. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. The latest Panda update has much the same purpose as the …

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Losing Focus on site submissions

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what's called The Index. A mobile device facilitates comparison shopping and viewing product information. A customer relating …

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Measure and Improve by paying attention to gateway sites

This keyword uses numerous different words and as such can also be known as a search phrase. The SEO's job often includes needing to make mathematics seem intuitive to their less technical counterparts. The need for cognition personality characteristic identifies individuals who engage in and enjoy mental activities. If your …

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Remember that backlinks make the web go round

As you gather intel on your website's audience, the competition and commonly used keywords, it's up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site …

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What everyone ought to know about keyword research

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Brand loyalty constitutes the ultimate objective of building powerful brands. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the …

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Why most people will never be great at backlinks

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what's called The Index. It is up to your site's content to welcome and retain that visitor …

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Repurpose old hits

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of …

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To get fast rankings, you need mobile search

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. The basic thing you need …

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Who are your customers and what do they want?

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find …

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