Then, include an alt tag (which isn't a literal "tag") that describes the image in more detail. They provide guidance to company leaders and marketing experts asthey coordinate the firm's overall communications package. By studying the needs and buying behavior of your customers, you get better at providing content that …

Also important is using various types of media that enhance that user experience, such as images and various types of multimedia, including videos and audio clips. The most critical thing to automate is competitor research. It takes work, and work costs money, particularly if you hire a consultant. Have you …

Use your keywords where it makes sense to use them. Being at the top of your game really pays in SEO marketing. As a p Have you ever tried to buy an artisan antique rocking horses round here? Have you seen this great place for local organic fruit delivery ? Do …

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for 'seo consultant' and you stuff every webpage with these keywords even if they have nothing to do with these …

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Another factor is the ever-increasing quantity of content that goes online every day. We do this through a number of audits and data crosswalks …

Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. Write so the flow is natural. Some web directories require yearly or one-time listing fees. Are there any places in the UK to locate the finest rocking horse for sale ? Our preferences may …

Not all SEO efforts are obvious to the outside eye. Brand spiraling may be used to combine the internet program with advertising in traditional media. These problems will give a poor user experience and could impact your search ranking. If you're looking for where can i buy rocking horses , you've …

Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the …

Invalid HTML can cause problems to users as pages may not be displayed as you intended. Before Google's Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing - including the word or phrase you want to rank for as many times as possible …

When you get higher website traffic, your chances of generating more leads will improve. The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine …

Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Additionally, Google Suggest will offer up some local terms you may want to consider as well. By using Google Developers' PageSpeed Tool, you can quickly and easily understand just how …

Goals guide marketers by providing a clear idea of what the company wishes to accomplish. Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are). Although you may …

All sizes and types of SEO agencies exist. To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term in all the right places. And, as Google's quality guidelines explain, "Focus on creating useful, information-rich content …

The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. This type of negative word-of-mouth can be devastating. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal …

A brand's position can be altered if market conditions change over time or a brand's target market shrinks. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google …

Remember that they aren't they to distract from content but are designed, instead, to add to it. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly …

Categories are other components of blogs that can help your SEO effort. Employer branding is a program in which companies showcase employees discussing what it is like to work for a particular company. It should be very clear that if you are solely using PPC as your conduit for search …

Content, no matter how good it is, will always need some SEO love. The SEO work for each website is different. It's great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords …

You've created a website and published it on the web, but now you're probably wondering how people - the right people, those who'll be interested in who you are and what you do - will find you. You've heard about search engine optimization, or SEO, but don't have the first clue how …

Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a 'value add' - and that can be in many areas. The value of selecting keywords strategically is very …

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. The good …

Make no mistake: some web directories are completely automated. Viral marketing messages include advertisements, hyperlinked promotions, online newsletters, streaming videos, and games. If resources are sufficient, it's ideal to have both in-house and agency search marketers collaborating together. To be sure, stealing and republishing someone else's content without their permission …

Less-competitive terms afford more opportunity for high ranking. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. How do you stand out in all of the clutter? To remain …

The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites" or sites that let you post stuff. Now tweeting a link into the abyss won't do you anything, but profiles, status pages, etc. do carry some weight …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …