How to survive your first encounter with white hat SEO

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post …

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Winning tactics for analytics

Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. The sinking of others only works until the website's administrator and/or SEO discovers what's happening. It's a familiar situation: you enter your search term in a search engine, click on …

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Skyscraper content is a no-brainer

Quality database marketing programs include profiles with specific information about each customer's personal preferences. This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total …

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Analyse your existing white hat SEO

Above all else, your content must be aimed at helping users because that's what they're supposed to be for. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep …

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Make webmaster tools the focal point of your marketing efforts

Location-based advertising, or geo-targeting, involves reaching customers where they are located by contacting their mobile communication devices. Google's mission is to organize the worlds' information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search …

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Optimise your site, paying special attention to hits

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Your evergreen post will be the ultimate resource for the topic you cover. ocial Bookmarking is another …

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Myths and misconceptions about local search

It takes time, dedication, creativity, and patience to become an excellent SEO and get great results. This can be by permanently having it placed in one position; most useful places are either on the web page's header or footer. In essence, consumers tend to prefer brands sold by socially responsible …

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Is this the end of long tail search as we know it?

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good results. An example of long tail …

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How to reinvent splogs without looking like an amateur

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. Thin content is usually very short, without unique information to make it stand out from the crowd. When search engines find each page, the canonical tag tells …

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Choose the best moment to launch

Absolutely, you can use online guerrilla techniques for B2B marketing. Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty. Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll …

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Everything you need to know about trust rank

When a consumer pays attention to messages that might meet his needs or wants, the closer an exposure to content is to the purchase decision, the more powerful the copy becomes. With over 6 websites online for every person on earth, you need to be ready to work if you …

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Identify What's Working and What Isn't with regards to keyword stuffing

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications …

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This story about googlebot crawlers will haunt you forever

The goal shouldn't be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. Here is a quick guide to differentiate between each hat Black Hat is the tactic that …

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Why I hate white hat SEO

A local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war. As you work to improve your SEO, it's your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. When in doubt, define a term or …

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Analyse your existing domain authority

Don't stuff content with keywords - it's just awful to read. Yes, you'll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they'll click off within seconds. People buy from people - be natural, be engaging …

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Don't cry over spilt milk

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Learning about bounce rates

By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. As search engine bots crawl and index webpages, links serve as …

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The offsite SEO mystery revealed

The balance of art and science that's called for varies for every new project. Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable - so the benefits …

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