Goals guide marketers by providing a clear idea of what the company wishes to accomplish. Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are). Although you may …

Above all else, your content must be aimed at helping users because that's what they're supposed to be for. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep …

Today, queries don't just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages …

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). It is up …

Location-based advertising, or geo-targeting, involves reaching customers where they are located by contacting their mobile communication devices. Google's mission is to organize the worlds' information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search …

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Your evergreen post will be the ultimate resource for the topic you cover. ocial Bookmarking is another …

SEO is actually very simple once you understand the basic concept. Most of the edits that you will be making will also be making your site more valuable to visitors and increasing any conversion rate that you have. It is advisable to check regularly on your website's rank and positions …

It takes time, dedication, creativity, and patience to become an excellent SEO and get great results. This can be by permanently having it placed in one position; most useful places are either on the web page's header or footer. In essence, consumers tend to prefer brands sold by socially responsible …

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good results. An example of long tail …

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine …

Be careful. What you don't know can and will hurt you. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on …

The way that websites are built are more important and more scrutinized by the algorithms. In the past, Google's algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google's most aggressive …

All sizes and types of SEO agencies exist. To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term in all the right places. And, as Google's quality guidelines explain, "Focus on creating useful, information-rich content …

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. Thin content is usually very short, without unique information to make it stand out from the crowd. When search engines find each page, the canonical tag tells …

The color of the cowboy's hat denoted if it was a good or a bad guy riding toward the protagonist. This type of negative word-of-mouth can be devastating. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal …

With internal hosting, your internal staff is responsible for most of the technical troubleshooting. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to …

Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Today …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Publish …

For instance, someone watching TV and texting a friend atthe same time is grazing. However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. And if these people are your demographic, you need …

A brand's position can be altered if market conditions change over time or a brand's target market shrinks. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google …

So, from a communication standpoint, from a, how the whole entire paradigm is set up it's a really difficult place to do business. Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're …

Absolutely, you can use online guerrilla techniques for B2B marketing. Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty. Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll …

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don't recognise and aren't interested in your brand. Write unique descriptions for every page of your website. In case you don't know, each single page …

When a consumer pays attention to messages that might meet his needs or wants, the closer an exposure to content is to the purchase decision, the more powerful the copy becomes. With over 6 websites online for every person on earth, you need to be ready to work if you …

Remember that they aren't they to distract from content but are designed, instead, to add to it. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly …

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Some people will purchase SEO purely …

Categories are other components of blogs that can help your SEO effort. Employer branding is a program in which companies showcase employees discussing what it is like to work for a particular company. It should be very clear that if you are solely using PPC as your conduit for search …

Content, no matter how good it is, will always need some SEO love. The SEO work for each website is different. It's great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords …

You've created a website and published it on the web, but now you're probably wondering how people - the right people, those who'll be interested in who you are and what you do - will find you. You've heard about search engine optimization, or SEO, but don't have the first clue how …

Website owners should take advantage of owning multiple domains. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. The latest Panda update has much the same purpose as the …

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications …

Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a 'value add' - and that can be in many areas. The value of selecting keywords strategically is very …

A current situational analysis involves examination of the firm's ongoing market situation. Many webmasters only want to rank well for single words (rather than chains of words). Equity helps to fight the brand parity problem. When writing a bullet list of 5 or more points, put the most important points …

If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a website laid out for a computer …

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what's called The Index. A mobile device facilitates comparison shopping and viewing product information. A customer relating …

This keyword uses numerous different words and as such can also be known as a search phrase. The SEO's job often includes needing to make mathematics seem intuitive to their less technical counterparts. The need for cognition personality characteristic identifies individuals who engage in and enjoy mental activities. If your …

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where …

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. The good …

As you gather intel on your website's audience, the competition and commonly used keywords, it's up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site …

Multiword search queries matching longer domain names could bring in highly targeted traffic and thus result in higher conversions. The explosion of digital media, new information technologies, and social media strongly influences IMC programs. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand …