Multiword search queries matching longer domain names could bring in highly targeted traffic and thus result in higher conversions. The explosion of digital media, new information technologies, and social media strongly influences IMC programs. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand …

Once you ensure that content is being read, focus your effort on making it valuable. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as …

A great way to ensure that search engine spiders read your text first is to lay out your site with the appropriate content at the top. The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's …

Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. A site that hasn't done its keyword research …

Make no mistake: some web directories are completely automated. Viral marketing messages include advertisements, hyperlinked promotions, online newsletters, streaming videos, and games. If resources are sufficient, it's ideal to have both in-house and agency search marketers collaborating together. To be sure, stealing and republishing someone else's content without their permission …

The goal shouldn't be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. Here is a quick guide to differentiate between each hat Black Hat is the tactic that …

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Brand loyalty constitutes the ultimate objective of building powerful brands. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the …

For many of us, the search box has become our entry point to the Web. And for that, you need to correctly optimize the page. First in your SEO plans need to be the keywords that you are optimizing for. Optimizing for user intent is not just about providing solutions …

Less-competitive terms afford more opportunity for high ranking. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. How do you stand out in all of the clutter? To remain …

A local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war. As you work to improve your SEO, it's your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. When in doubt, define a term or …

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what's called The Index. It is up to your site's content to welcome and retain that visitor …

It doesn't take hundreds to see the needle move, especially with Google's ever-improving ability to detect low quality and manipulative links. Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions. Targeting highly sought-after keywords can make it harder for you to rank higher in search …

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. At one end of the spectrum, highly specialized, boutique agencies offer one specific …

Don't stuff content with keywords - it's just awful to read. Yes, you'll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they'll click off within seconds. People buy from people - be natural, be engaging …

The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites" or sites that let you post stuff. Now tweeting a link into the abyss won't do you anything, but profiles, status pages, etc. do carry some weight …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which …

Many webmasters see Panda as a type of Google penalty-but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. That means that if you …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …

As they prepare campaigns, advertisers make decisions regarding the appropriate mix of media. This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. One of the ways to avoid …

By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. As search engine bots crawl and index webpages, links serve as …

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of …

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your …

The balance of art and science that's called for varies for every new project. Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable - so the benefits …

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. When the customer has sufficient internal information, he moves …

Measure and monitor what is working and update your strategy on the fly. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs The movement from desktop computers to laptops, tablets, and smartphones has led marketers to adapt …

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. The basic thing you need …

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find …

By using specially-arranged keywords that a user may search for, you can design intriguing, quality content that will attract a reader and make them interested in your services. Location-based advertising, or geo-targeting, involves reaching customers where they are located by contacting their mobile communication devices. SEO isn't something you learn …