Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Some people will purchase SEO purely …

Categories are other components of blogs that can help your SEO effort. Employer branding is a program in which companies showcase employees discussing what it is like to work for a particular company. It should be very clear that if you are solely using PPC as your conduit for search …

Content, no matter how good it is, will always need some SEO love. The SEO work for each website is different. It's great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords …

You've created a website and published it on the web, but now you're probably wondering how people - the right people, those who'll be interested in who you are and what you do - will find you. You've heard about search engine optimization, or SEO, but don't have the first clue how …

Website owners should take advantage of owning multiple domains. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. The latest Panda update has much the same purpose as the …

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications …

Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not want to rank it above others who provide more of a 'value add' - and that can be in many areas. The value of selecting keywords strategically is very …

A current situational analysis involves examination of the firm's ongoing market situation. Many webmasters only want to rank well for single words (rather than chains of words). Equity helps to fight the brand parity problem. When writing a bullet list of 5 or more points, put the most important points …

If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a website laid out for a computer …

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what's called The Index. A mobile device facilitates comparison shopping and viewing product information. A customer relating …

This keyword uses numerous different words and as such can also be known as a search phrase. The SEO's job often includes needing to make mathematics seem intuitive to their less technical counterparts. The need for cognition personality characteristic identifies individuals who engage in and enjoy mental activities. If your …

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where …

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. The good …

As you gather intel on your website's audience, the competition and commonly used keywords, it's up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site …

Multiword search queries matching longer domain names could bring in highly targeted traffic and thus result in higher conversions. The explosion of digital media, new information technologies, and social media strongly influences IMC programs. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand …

Once you ensure that content is being read, focus your effort on making it valuable. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as …

A great way to ensure that search engine spiders read your text first is to lay out your site with the appropriate content at the top. The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's …

Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. A site that hasn't done its keyword research …

Make no mistake: some web directories are completely automated. Viral marketing messages include advertisements, hyperlinked promotions, online newsletters, streaming videos, and games. If resources are sufficient, it's ideal to have both in-house and agency search marketers collaborating together. To be sure, stealing and republishing someone else's content without their permission …

The goal shouldn't be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. Here is a quick guide to differentiate between each hat Black Hat is the tactic that …

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Brand loyalty constitutes the ultimate objective of building powerful brands. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the …

For many of us, the search box has become our entry point to the Web. And for that, you need to correctly optimize the page. First in your SEO plans need to be the keywords that you are optimizing for. Optimizing for user intent is not just about providing solutions …

Less-competitive terms afford more opportunity for high ranking. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. How do you stand out in all of the clutter? To remain …

A local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war. As you work to improve your SEO, it's your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. When in doubt, define a term or …

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what's called The Index. It is up to your site's content to welcome and retain that visitor …

It doesn't take hundreds to see the needle move, especially with Google's ever-improving ability to detect low quality and manipulative links. Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions. Targeting highly sought-after keywords can make it harder for you to rank higher in search …

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. At one end of the spectrum, highly specialized, boutique agencies offer one specific …

Don't stuff content with keywords - it's just awful to read. Yes, you'll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they'll click off within seconds. People buy from people - be natural, be engaging …

The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites" or sites that let you post stuff. Now tweeting a link into the abyss won't do you anything, but profiles, status pages, etc. do carry some weight …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which …

Many webmasters see Panda as a type of Google penalty-but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. That means that if you …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …

As they prepare campaigns, advertisers make decisions regarding the appropriate mix of media. This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. One of the ways to avoid …

By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. As search engine bots crawl and index webpages, links serve as …

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of …

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your …

The balance of art and science that's called for varies for every new project. Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable - so the benefits …

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. When the customer has sufficient internal information, he moves …

Measure and monitor what is working and update your strategy on the fly. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs The movement from desktop computers to laptops, tablets, and smartphones has led marketers to adapt …