Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the …

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Your website should be thematically oriented to specific keywords for optimal rankings. The website should …

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. It is believed that Google uses them in relation to other factors, ensuring consistency and validating page rank. Solid communications objectives should be …

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. Thin content is usually very short, without unique information to make it stand out from the crowd. When search engines find each page, the canonical tag tells …

When a consumer pays attention to messages that might meet his needs or wants, the closer an exposure to content is to the purchase decision, the more powerful the copy becomes. With over 6 websites online for every person on earth, you need to be ready to work if you …

Once you ensure that content is being read, focus your effort on making it valuable. Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as …

Make no mistake: some web directories are completely automated. Viral marketing messages include advertisements, hyperlinked promotions, online newsletters, streaming videos, and games. If resources are sufficient, it's ideal to have both in-house and agency search marketers collaborating together. To be sure, stealing and republishing someone else's content without their permission …

For many of us, the search box has become our entry point to the Web. And for that, you need to correctly optimize the page. First in your SEO plans need to be the keywords that you are optimizing for. Optimizing for user intent is not just about providing solutions …

A local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war. As you work to improve your SEO, it's your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. When in doubt, define a term or …

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. When the customer has sufficient internal information, he moves …

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. The basic thing you need …