I bet you didn't know this about SEO

If you produce great content, but no one's there to see it, does it acquire links? Since migrations have a big impact on SEO results, zoom in on monitoring your SEO KPIs to check that the migration went well (i.e. Regardless of the image files you choose to use …

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The worst advice I've heard about SERPs

If you want to call yourself an SEO with a straight face, you can't afford not to optimize your header tags. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. It is an important part …

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People still ask me about stickiness and its importance today

Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for …

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The untapped goldmine of googlebot crawlers

When you get higher website traffic, your chances of generating more leads will improve. The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine …

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Are search volumes affected by link research

A brand's position can be altered if market conditions change over time or a brand's target market shrinks. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google …

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How to survive your first encounter with hits

Website owners should take advantage of owning multiple domains. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. The latest Panda update has much the same purpose as the …

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The back story of keyword research

Multiword search queries matching longer domain names could bring in highly targeted traffic and thus result in higher conversions. The explosion of digital media, new information technologies, and social media strongly influences IMC programs. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand …

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Repurpose old hits

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of …

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