Title tags and meta descriptions are important elements of your website's content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for …

When you get higher website traffic, your chances of generating more leads will improve. The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine …

A brand's position can be altered if market conditions change over time or a brand's target market shrinks. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google …

Website owners should take advantage of owning multiple domains. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. The latest Panda update has much the same purpose as the …

Multiword search queries matching longer domain names could bring in highly targeted traffic and thus result in higher conversions. The explosion of digital media, new information technologies, and social media strongly influences IMC programs. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which …

By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of …