Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Content Syndication …
more ...Once uploaded, the file should be publicly accessible with an address like the below example: Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they'll be able to see the ingredients …
more ...With over three billion searches a day, 0% organic traffic means loads of visitors foregone. However, this will only affect your mobile search rankings. If his birthday is just around the corner, have you considered a gifts for men for him? You iCheshire also figure out how people are finding …
more ...In recent times, ‘near me' searches have increased because users are always looking for products or services that are near their geographical location. Reaching out to the webmasters of other reputable sites in your niche and guest-posting on well-known blogs are great ways to build a solid set of links …
more ...When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for 'seo consultant' and you stuff every webpage with these keywords even if they have nothing to do with these …
more ...Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. The sinking of others only works until the website's administrator and/or SEO discovers what's happening. It's a familiar situation: you enter your search term in a search engine, click on …
more ...If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Publish …
more ...Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Some people will purchase SEO purely …
more ...Categories are other components of blogs that can help your SEO effort. Employer branding is a program in which companies showcase employees discussing what it is like to work for a particular company. It should be very clear that if you are solely using PPC as your conduit for search …
more ...If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a website laid out for a computer …
more ...When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …
more ...By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. As search engine bots crawl and index webpages, links serve as …
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