Turn your social media into a high performing machine

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Your success rate when it comes to cold blogger outreach depends on the value you can offer. Starting …

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Actionable tips on ROI and Facebook

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. You should use a meaningful status code to tell Googlebot if a page should not …

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Pay attention to reporting

Instead of 10 pages that each have one paragraph on them, it's better to have one page with strong headings and several paragraphs. Some Web sites might charge for links. What happens when you search for leased line cost for instance? Indeed, InfoHost an amazing website and worthwhile content is …

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Make local search the main focus of your marketing tactics

Developing brand loyalty and increasing sales constitute the ultimate goals of any marketing program, including social media marketing. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. Onpage optimization (AKA on-page SEO) refers to …

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Small but important things to observe about walled garden sites

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). It is up …

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Make webmaster tools the focal point of your marketing efforts

Location-based advertising, or geo-targeting, involves reaching customers where they are located by contacting their mobile communication devices. Google's mission is to organize the worlds' information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search …

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Maybe canonical URLs will be a thing of the past

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine …

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Sponsor events, teams, or organizations

With internal hosting, your internal staff is responsible for most of the technical troubleshooting. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to …

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This story about googlebot crawlers will haunt you forever

The goal shouldn't be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. Here is a quick guide to differentiate between each hat Black Hat is the tactic that …

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What everyone ought to know about keyword research

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Brand loyalty constitutes the ultimate objective of building powerful brands. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the …

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Analyse your existing domain authority

Don't stuff content with keywords - it's just awful to read. Yes, you'll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they'll click off within seconds. People buy from people - be natural, be engaging …

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Who are your customers and what do they want?

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find …

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