What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). It is up …

Location-based advertising, or geo-targeting, involves reaching customers where they are located by contacting their mobile communication devices. Google's mission is to organize the worlds' information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search …

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine …

The way that websites are built are more important and more scrutinized by the algorithms. In the past, Google's algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google's most aggressive …

With internal hosting, your internal staff is responsible for most of the technical troubleshooting. Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to …

The goal shouldn't be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. Here is a quick guide to differentiate between each hat Black Hat is the tactic that …

Guerrilla marketing tactics rely on creativity, quality relationships, and the willingness to try unusual approaches. Brand loyalty constitutes the ultimate objective of building powerful brands. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the …

Don't stuff content with keywords - it's just awful to read. Yes, you'll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they'll click off within seconds. People buy from people - be natural, be engaging …

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find …